Hey Michael,
Your blog was funny to read this week and as you can see by the number of responses everyone is familiar with those commercials. Advertising that markets towards different genders is usually pretty obvious. Like a deodorant commercial for ax shows the guy spraying himself and then incredibly sexy women flocking to him like moths to the flame. This is clearly targeting men. On the other hand, a venus razor commercial for a woman will portray her as a silky goddess. This one is definitely to hook the female viewers. However a candy bar seems pretty neutral in is function. I can't say that men and women alike don't both enjoy chewy caramel, with nuts and chocolate so why go to an ad campaign that is clearly leaning more on the side of men. The ad company had to know that this might offend some women but perhaps they think it isn't worth adjusting over that. As you can see this commercial all stuck in our heads so maybe that was the reason we all remember it.
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